Human connection can have a huge impact when it comes to the nonprofit world. Networking provides a way to build genuine connections which helps to form a widespread network that truly allows you to say, if you can’t do something, you know someone that does.

Read more: Don’t Ignore Networking

You’ve likely heard the saying, “It’s not what you know, it’s who you know.” This rings especially true in both nonprofit and commercial sectors, where networking plays a crucial role in advancing careers and forging new connections with clients or partners.

So, what is networking? Essentially, it involves building relationships within your professional community. Your network can include peers, colleagues, supervisors, mentors, and members of the community you serve—such as patrons, donors, and supporters. Networking offers a way to form genuine connections with individuals who may join your circle and help you achieve your goals.

In today’s predominantly virtual world, we often underestimate the power of human connections, especially in supporting each other professionally. The nonprofit sector, in particular, can greatly benefit from these personal interactions. Approximately 30% of my time is dedicated to networking. I actively cultivate relationships with fellow professionals and residents in my area, offering assistance whenever possible. While this may sound like a significant commitment, it not only aligns with my values of helping others but also expands my network continually.

Prioritizing relationships and community-building is fundamental to how I conduct both myself and my business. I strive to follow up promptly and maintain transparent communication at all times. Networking can be as simple as making connections and providing support wherever and whenever you can. But where should you start?

Begin by listing your interests and potential networking opportunities. Include both professional organizations and personal hobbies. You’ll likely discover that you already have several networks in place, providing an excellent foundation.

The next step is to engage in online groups tailored to professionals or individuals sharing similar interests. This allows you to connect with like-minded peers, exchange insights, and share best practices within your field. If you’re comfortable, consider attending networking events in your area to meet professionals face-to-face.

The most critical step in networking is to follow through on connections—not for the sake of gaining likes or LinkedIn followers, but to nurture genuine human connections and expand your circle. Building sincere relationships helps cultivate a broad network where you can confidently say, “If I can’t do it, I know someone who can.” These are the individuals who will support you when you face challenges or need assistance in your projects.

Maintain contact with people you meet at events or online to sustain and grow these relationships over time. While networking may not come naturally to everyone, its benefits far outweigh any challenges. The key to effective networking lies in positioning yourself to foster connections and expand your contact base. Networking enriches us with new ideas, challenges to our perspectives, diverse viewpoints, and honest feedback—all of which contribute to personal and professional growth.

Start networking now and step outside your comfort zone—it’s a worthwhile investment in building meaningful connections and expanding your opportunities.

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