Increase Brand Awareness: Claim your Business on Google

Brand awareness is crucial—whether you’re running a business or a nonprofit. It’s the difference between being someone’s first choice… or being totally invisible. It affects how people see you, trust you, support you, and yes, whether they can even find you.

Let’s break down why brand awareness matters and how something as simple as claiming your business on Google can seriously boost your visibility.

Why Brand Awareness Matters

1. Builds Trust and Loyalty
   When people are familiar with your brand, they’re more likely to trust it. That trust builds loyalty over time—whether you’re selling a product or promoting a cause.
2. Attracts New People
   Brand awareness acts like a beacon. It brings in potential customers, donors, or supporters who vibe with your mission, values, or services.
3. Helps You Stand Out
   In a sea of sameness, awareness gives you a competitive edge. It shows people why you are the one worth remembering and supporting.
4. Strengthens Long-Term Relationships
   This isn’t just about one-time engagement. Awareness nurtures lasting relationships and keeps people coming back, donating again, or spreading the word on your behalf.

How to Increase Brand Awareness (Without Losing Your Mind)

One super effective—and totally free—way to increase visibility is by claiming your business on Google.

Whether you’re a nonprofit, small business, or anything in between, this move ensures that people can find you when they’re searching.

Step 1: Use Google My Business

Claiming your listing via Google My Business gets your organization on Google Search and Google Maps—where people are literally searching for what you do.

More visibility = more traffic = more engagement = more impact.

Step 2: Actually Claim It

Here’s how to do it in three quick steps:

1. Go to Google My Business
2. Sign in or create a Google account (preferably one connected to your domain, like hello@yourorg.org)
3. Follow the prompts to verify your business and complete your profile

That’s it. You’re now searchable by people who are looking for what you offer.

Why This Especially Matters for Nonprofits

If you’re a nonprofit, brand awareness is everything. You’re not just promoting a product—you’re promoting trust, transparency, and transformation.

• Visibility builds credibility in your community
• Differentiation helps you stand out to donors, volunteers, and partners
• Long-term engagement ensures sustained support and ongoing impact

Bottom line: If people can’t find you, they can’t support you.

But Wait—How Important Is Google, Really?

Let’s just say: it’s not optional.

• Google owns over 90% of the global search market share
• There are 63,000+ searches every second
• If you’re not listed, you’re literally missing out on being found

So yes, your business or nonprofit cannot afford to skip this step.

Final Thoughts: Don’t Be Invisible

Brand awareness isn’t about vanity—it’s about visibility. If people don’t know you exist, they can’t support what you do.

So claim your spot.
Make it easy for people to find you.
And start building that recognition that turns strangers into fans, donors, and lifelong supporters.

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