Being a marketing or communications team of one is both exciting and daunting. Thrilling and exhausting. Full of big wins and difficult losses.
It’s a far different experience than being a part of the marketing team at an established organization. And it takes a special kind of grit to help an organization go from 0 to 100.
Your drive and creativity are unmatched. You deftly wield requests from the CEO, learn new skills on the fly, and are the go-to person for everything from event planning to massive content audits.
One minute you’re pulling together a high-level marketing strategy to present to investors, and the next minute, you’re editing an email for your co-worker.
You’re in it to WIN, and win big for your team.
But going it alone is tough.
Your team, while well-meaning, doesn’t “get it” in the same way another marketing professional does.
The resources you find online are great, but what you need is real-time feedback, access to marketers who have been in your shoes, and a support system to help you keep going when you feel like giving up!
We get it!
The struggle to learn, grow, and articulate the value of your efforts can feel like a constant battle.
But it’s a battle you don’t have to fight alone.
Go-to-Marketers (GTM), is the community you’ve been waiting for. It’s a place where you can connect, share knowledge, and get the support you need.
The Vision Behind GTM
As we all know, the marketing landscape is constantly evolving, with challenges like shrinking budgets, limited resources, and the rapid rise of AI. (Which is a blessing and burden – anyone else have a CEO who’s tried to fully replace content product with ChatGPT? 🙋 🤦)
Marketers today need to be agile, informed, and well-equipped to handle these changes.
GTM was created to meet this need by offering a supportive community where marketers can learn, grow, and thrive together.
At GTM, we’re committed to helping marketers stay ahead of the curve.
Our platform is designed to provide the resources and tools you need to succeed in this fast-paced industry. Whether it’s embracing new technologies like AI or finding more efficient ways to achieve your marketing goals, GTM is here to help you navigate these challenges with confidence.
The Journey to GTM
The idea for GTM didn’t happen overnight.
The tipping point came when founder Christine Dunbeck was laid off early in 2024 – a time when MANY marketing positions were being cut.
It was a difficult time, but it gave her the space to reflect on what she truly wanted to do next.
“I asked myself, what lights me up?”
And that question led her down the path to founding GTM. As an on-and-off entrepreneur, Christine always had a passion for supporting others in their journeys.
“I realized that one of my core values is to help others. I wanted to use my hard-earned knowledge to make other marketers’ lives easier and better. I didn’t want them to have to go through what I went through.”
As the marketing world continues to evolve at a break-neck pace, it’s clear that things are only going to get more complex, crowded, and confusing.
“That’s why I decided to create GTM—so that we could have a place to get away from the noise and advice and demands- and just focus on marketing.”
Overcoming Industry Challenges with GTM
Picture this: Your boss asks you to hop on Zoom with him. “I have something to show you.” He says.
You click on the Zoom link he sends over Slack.
“Are you ready for this?” he says.
“Ready as I’ll ever be.”
He shares his screen. It’s a PowerPoint with all-new brand colors and fonts.
“I was up half the night making this.”
You swallow.
“Our brand design is all wrong. We’re not standing out.”
Ok, you think. Ok. You’ve been trying to get him to nail down a direction for the brand for months. This could be good.
“Well, I love it.” You say. Because you do. It’s great. “Are we looking to launch the new brand in 3 months or so?”
He shakes his head.
“No. In two weeks.”
What GTM Offers
If I had to guess, we’ve all run into an experience like the one above.
GTM is all about community. And support when you run into situations (like the example above) that feel impossible.
We’re starting with basic channels to foster connection and support among our members.
But we’re also focused on providing tangible benefits like ready-to-use templates and resources – that can make a real difference in your day-to-day work.
Our team is dedicated to following the latest trends in AI and other emerging technologies so we can all stay ahead of the curve and leverage these tools for success.
So… to sum it all up…
Whether you’re struggling with limited budgets, feeling overwhelmed by the sheer volume of information out there, or simply looking for a way to connect with like-minded professionals, GTM is here to help.
And this is just the beginning!
In the future, we plan to offer courses that will deepen your knowledge and help you develop the skills you need to succeed.
Our Long-Term Vision
At GTM, our goal is to empower marketers and communicators to feel confident, proud, and effective in their roles.
We believe that small tweaks can lead to big impacts, and we’re here to help you make those changes that will take your marketing efforts to the next level.
Whether you’re looking for community, resources, or just a bit of inspiration, GTM is here to support you every step of the way. We invite you to join us on this journey, embrace new tools, and become a stronger marketer within a community that’s got your back.
Join the GTM Community
We’re excited to announce the launch of Go-to-Marketers and invite you to be a part of our growing community.
Whether you’re reading this through our newsletter or on LinkedIn, we encourage you to sign up and get involved.
Together, we can learn, grow, and thrive.
Hope to see you inside 😀
👉🏻Join us here and enter code FREE6MONTHS to try it for 6 months, free!