
Being a marketing or communications team of one is both exciting and daunting. Thrilling and exhausting. Full of big wins and difficult losses. It’s a far different experience than being a part of the marketing team at an established organization. And it takes a special kind of grit to help an organization go from 0…

Brand awareness is crucial—whether you’re running a business or a nonprofit. It’s the difference between being someone’s first choice… or being totally invisible. It affects how people see you, trust you, support you, and yes, whether they can even find you. Let’s break down why brand awareness matters and how something as simple as claiming…