Tag: organization
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Nonprofit Values In my nearly 15 years of working with nonprofits, I’ve witnessed trends in leadership and organizational behavior. One of the most worrisome trends is the gap between the values nonprofits proclaim and the values they live. My experience, and those of my peers, underlines a critical disconnect that demands attention. Last December, while…
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Market research is a valuable tool for nonprofit organizations. It can help them better understand their target audience, develop and refine their marketing strategies, identify funding sources, improve their programs and services, and increase donations and revenue. Identifying and Understanding Your Target Audience Knowing your target audience and what they need is crucial for any…