Market Research and How It Can Help Your Nonprofit
Market research is a valuable tool for nonprofit organizations. It can help them better understand their target audience, develop and refine their marketing strategies, identify funding sources, improve their programs and services, and increase donations and revenue. Identifying and Understanding Your Target AudienceKnowing your target audience and what they need is crucial for any organization. […]
How to Walk the Talk: Transforming Nonprofit Values from Words to Action
In my nearly 15 years of working with nonprofits, I’ve witnessed trends in leadership and organizational behavior. One of the most worrisome trends is the gap between the values nonprofits proclaim and the values they live. My experience, and those of my peers, underlines a critical disconnect that demands attention. Last December, while serving as […]
You Should Have a Branding Kit
Developing a branding kit is essential for any organization that wants to succeed in today’s competitive market. Every organization needs a brand that reflects the mission and vision of the organization and creates loyalty with consumers. There is no denying that an organization can benefit greatly from the development of a brand. Not only can […]