As a freelance social media manager working with nonprofits and small businesses, I’m always on the lookout for tools that make posting and analyzing engagement as efficient as possible. I used Hootsuite for a while, but when they discontinued their free account option, I decided to explore other platforms. That’s when I discovered Later—a similar tool with a different format and layout.
I’ve been using Later for about six months now, and I absolutely love it. The platform’s layout and scheduling format make it simple to plan posts for each social media platform. You can easily track which images you’ve used before and monitor engagement with just a few clicks. In social media management, reflection is key—finding out which posts resonate with your audience is essential to driving traffic. Later makes this easy by allowing you to sort posts by the number of clicks, comments, views, shares, and other engagement metrics.
One of my favorite features is the ability to reply to comments directly through Later, making it a one-stop shop for managing multiple social media accounts. If you’re working with a team, no problem—Later allows you to add multiple accounts so that everyone can manage, edit, and view posts and metrics seamlessly. While similar to Hootsuite, I find Later to be easier to navigate and work with overall.
Lastly, I can’t speak highly enough about the team at Later. They offer discounts to organizations that combat racism, sexism, and discrimination—values that Commvey LLC proudly upholds. If you’re in need of a scheduling platform that fits your social media needs, I highly recommend checking out Later.
Pros:
- Visual layout that’s easy to navigate
- Simple, comprehensive metric tracking
- Integration with multiple social platforms
Cons:
- Layout can get tricky with multiple accounts
- No metrics tracking for LinkedIn or posts not scheduled through Later