Marketing and Communications

Media and Digital Marketing

It will support your nonprofit in achieving its goals and communicating your mission to a wider audience. Our project will help your nonprofit organization develop and execute a comprehensive media and digital marketing strategy. We’ll do media and digital presence analysis, content strategy, digital marketing plan, paid media plan, social media strategy, regular reports, and staff training.

Our goal is to help your nonprofit develop and execute a comprehensive media and digital marketing strategy to achieve your goals and communicate your mission to a wider audience. This will include analyzing current efforts, identifying target audiences and creating a plan to reach them through various channels.

1
We will begin by conducting a thorough analysis of your organization's current media and digital presence, including website, social media, email marketing, and other digital channels.
2
We will work with you to develop a content strategy that aligns with your organization's mission and goals, and that is tailored to your target audience.
3
We will create a digital marketing plan that will include tactics such as search engine optimization, social media advertising, email marketing, and content marketing.
4
We will create a paid media plan, including social media advertising, Google Adwords and other platforms that will ensure that your message reaches your target audience.
5
We will create a social media strategy that will include creating content, engaging with your audience, and growing your following.
6
We will provide guidance on how to measure and analyze the performance of your media and digital marketing efforts, and provide regular reporting and analysis of key metrics.
7
We will provide training and support to your staff, in order to enable them to effectively execute the plan and maintain your media and digital marketing efforts in the future.

Timeline: 1-2 months

Deliverables:

  • Media and digital presence analysis
  • Content strategy
  • Digital marketing plan
  • Paid media plan
  • Social media strategy
  • Regular reporting and analysis of key metrics
  • Training and support for staff

 

Note: The scope of work is a general outline of the project, and may be subject to change based on further discussion with the client.